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How to choose a name for your clothing brand

Updated: Jul 14, 2023

Trying to find the perfect name for your clothing brand can seem like an overwhelming task. You need to like saying it, hearing it and looking at it. Is it too complex to say? Could people pronounce it wrong? Do you like the way it is written? Here’s some handy tips to help you get started and narrow down your list.

Use the founder’s name

Think Chanel, McDonalds, Cadbury, John Lewis… all of these names come from the founder’s name. This is especially common in the fashion industry - Dior, Gucci, Louis Vuitton. It’s a great way to add a personal touch to the brand right from the beginning.

Borrow meaning

A catchy, clever name with positive connotations. For example, Nike is the Greek goddess of victory. This helps to attach certain values to your brand and automatically represents you in a certain way to the customer.

More examples: Amazon (largest river), Gorilla Glue (strong, tough)

Short and sweet

If your brand name is a bit too long, why not shorten or abbreviate it. For example, our official company name is V House of Apparel but we shorten it to VHA - it’s a lot easier for people to say and more importantly remember.

More examples: IKEA (Ingvar Kamprad Elmtaryd Agunnaryd), H&M (Hennes & Mauritz), BMW (Bayerische Motoren Werke)


If you want to make it crystal clear what your company does/offers then try a descriptive name. For example, Sports Direct - tells you exactly what products are on offer clearly and succinctly.

More examples: Google Maps, British Airways

Make up a new word

Not every brand name has to make sense and sometimes creativity is the best option. Making up a completely new word for your brand can help to generate curiosity amongst customers and could help you become a talking point. For example, Google, Dulux, Spotify.

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